Stamp Academy: First Ever Scratch-and-Sniff Stamps
People are excited about these new stamps for good reason.
First of all, they are the cutest popsicle illustrations ever. Secondly, they are scratch-and-sniff! You can now literally send the sweet scent of summer in the mail.
Released in June of 2018, the Frozen Treats series are the U.S. Postal Service's first scratch-and-sniff stamps. Art Directed by Antonio Alcalá, who also art directed the inventive Solar Eclipse stamps, and illustrated by the talented Margaret Berg.
Margaret Berg, popsicle illustrator extraordinaire, goes by @magrikie.illustration on social media. She was born in South Africa and presently lives and works in Santa Monica. The stamps are the perfect platform for Margaret’s whimsical style. Her watercolor popsicles can also be found on some adorable products for Galison, such as these sticky notes.
So why popsicles? Well, who doesn't love a cool, refreshing popsicle on a hot summer day? It's a classic American confection that comes in so many fun shapes and flavors, and is produced by artisanal shops, home cooks, and large manufacturers alike. In recent years, frozen treats containing fresh fruit have become popular, yet flavors like chocolate, root beer and cola are still a popular standby.
There are 10 different designs in the booklet of 20 stamps, each of which includes two unique treats. Frozen Treats is issued as First-Class Mail Forever stamps which will always be equal in value to the current First-Class Mail one-ounce price.